GALACTAMELANIN

Connecting a creative agency with global music and lifestyle brands.

Connecting a creative agency with global music and lifestyle brands.

Services

Brand Strategy

Client

GALACTAMELANIN

Location

London, England, United Kingdom

Year

2024

Info

The Black creative sector often faces structural barriers to visibility, funding, and strategic partnerships, limiting opportunities for collectives to scale their impact and influence cultural narratives. In response, I joined GALACTAMELANIN, a dynamic and influential Black creative collective, as Business Development Manager and led the full partnership cycle from initial pitch to deal closure.Using strategic pitch development, stakeholder engagement, and campaign management, I secured partnerships with world-class brands, including Atlantic Records and Chivas Regal and managed relationships to ensure successful activation. Along the way, I navigated challenges around aligning creative integrity with brand expectations. The project resulted in high-profile collaborations, increased visibility for the collective, and established a blueprint for strategic brand engagement, ensuring GALACTAMELANIN continues to amplify Black creativity and cultural expression at scale.

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