Selected Works
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What I do
I help brands turn ambitious visions into cultural moments that resonate. Whether it’s curating a live event, launching a new initiative, or connecting communities, I make sure every detail reflects the story, impact, and energy behind it.
My background
As a London-based, University of Cambridge graduate, my experience is defined by bridging two worlds: strategic vision and technical execution. This dual focus on the 'why' and the 'how' has allowed me to help shape and deliver projects for world-class brands.
My approach
I believe good design starts with empathy. And I believe great strategy starts with real insight. I ask questions, listen closely, and identify a core human need in order to build experiences that are not only ambitious and well-crafted, but create a genuine, lasting impact.
EDUCATION
(2022-2025) University of Cambridge
My foundation is in strategic thinking from interning at AKQA as well as working with numerous briefs from Nike to liaising with industry giants like Universal Music. I believe in learning by doing; while at university, I’ve co-won innovation challenges with Google and the BBC, contributed to large-scale live productions, and delivered creative and commercial strategy.







