Go! London

London faces persistent social and economic inequalities that limit access to sport and physical activity for children and young people, particularly those from underserved communities. Go! London was created as the capital’s largest community sport fund to address these barriers, with a £22.5 million partnership between the Mayor of London, the London Marathon Foundation, Sport England, London Sport, and London Marathon Events. Invited as a facilitator through Fully Focused, a youth-led, award-winning film and storytelling collective renowned for amplifying the voices of young people, I co-led workshops that brought together grassroots sports providers, community organisations, and funders. By integrating storytelling techniques rooted in lived experience, the workshops helped youth sports providers articulate their value to young people, parents, and funders in a compelling and relatable way.