Go! London

London faces persistent social and economic inequalities that limit access to sport and physical activity for children and young people, particularly those from underserved communities. Go! London was created as the capital’s largest community sport fund to address these barriers, with a £22.5 million partnership between the Mayor of London, the London Marathon Foundation, Sport England, London Sport, and London Marathon Events. Invited as a facilitator through Fully Focused, a youth-led, award-winning film and storytelling collective renowned for amplifying the voices of young people, I co-led workshops that brought together grassroots sports providers, community organisations, and funders. Using participatory design, co-creation, and stakeholder engagement, we explored how these organisations could communicate their impact more effectively while navigating the challenge of aligning multiple priorities and perspectives. By integrating storytelling techniques rooted in lived experience, the workshops helped youth sports providers articulate their value to young people, parents, and funders in a compelling and relatable way. The insights generated directly informed Go! London’s engagement strategy, ensuring programmes were accessible, inclusive, and culturally resonant. The project strengthened collaboration across London’s sports sector, empowered young people to access tailored opportunities, and demonstrated how creative storytelling combined with social design can drive meaningful, city-wide change.